Empowering businesses and governments with expert guidance and solutions
Turning challenges into solutions and ideas into successful strategies for your organization.
About me / FAQs
Who is Hani Al Rifai?
Hani Al Rifai is an accomplished professional with a proven track record of delivering impactful results in technical program management, engineering, and consulting. With over 15 years of experience leading complex projects for industry giants like Amazon/Amazon Web Services (AWS) and Jaguar Land Rover, Hani’s expertise spans across diverse domains, including automotive innovation, agile software development, and global logistics.
Born in Iraq and a British citizen, Hani’s multicultural background and global perspective enable him to navigate complex challenges with a unique blend of technical acumen and cultural sensitivity. He holds a master’s degree in Mechanical Engineering, which laid the foundation for his analytical approach to problem-solving and his ability to drive innovative solutions.
Hani began his career at Jaguar Land Rover, where he honed his skills in procurement, manufacturing, and engineering. His leadership and ability to deliver on high-stakes projects propelled him into program management roles, where he coordinated cross-functional teams to achieve strategic objectives. These experiences positioned him as a trusted leader capable of managing intricate systems and delivering value in dynamic environments.
In his current role at AWS, Hani specializes in developing and implementing AWS services for automotive customers. His work focuses on leveraging agile methodologies to optimize operations, improve scalability, and deliver transformative digital solutions. His ability to translate complex technical concepts into actionable strategies has earned him recognition for driving innovation and fostering collaboration across teams.
Beyond his corporate achievements, Hani is passionate about creating opportunities for others. He founded the Texas Football Club and Bar W Ranch Soccer Club, initiatives that promote diversity, inclusion, and community engagement through sports. These efforts reflect his commitment to building environments where people of all backgrounds can thrive together.
Hani’s visionary mindset extends to his entrepreneurial endeavors. Through Project Hani, he offers consulting and advisory services to businesses and governments, leveraging his extensive experience to tackle challenges and identify opportunities. His platform also serves as a hub for showcasing innovative business ideas, inviting investors and collaborators to bring these visions to life.
A family man at heart, Hani lives in Texas with his wife Emma, their young son Joel, and their dog Oakley. He is deeply committed to balancing professional excellence with personal fulfillment, embodying the values of integrity, empathy, and continuous growth.
Hani’s approach to leadership is defined by his focus on long-term impact. Whether guiding teams through the complexities of a Manufacturing Execution System (MES) or driving strategic decision-making at the highest levels, he is dedicated to making meaningful contributions that leave a lasting legacy.
With a career that bridges industries, cultures, and disciplines, Hani Al Rifai is a catalyst for change and a trusted advisor to those seeking to navigate the challenges of a rapidly evolving world. His ability to combine technical expertise with strategic insight makes him a sought-after partner for organizations aiming to achieve transformative success.
Where do I offer my consulting services?
Hani Al Rifai offers flexible consulting services tailored to meet the needs of businesses and governments worldwide. Whether your organization requires virtual support or an in-person presence, Hani is committed to delivering exceptional results and personalized solutions.
- Virtual Consulting: Ideal for clients seeking convenient, cost-effective support, Hani provides virtual consulting sessions using industry-standard tools. These sessions are designed to offer the same high-quality guidance while minimizing logistical constraints.
- In-Person Consulting: For clients who prefer a more hands-on approach, Hani offers on-site consulting services. This option allows for a deeper level of collaboration, particularly for complex projects requiring direct involvement. Please note that in-person consulting incurs additional costs to account for travel and accommodations.
Regardless of the format, Hani ensures that every engagement is tailored to your specific goals, delivering impactful strategies and solutions to drive your success.
Whats your Mission and Vision?
Mission: To empower organizations with tailored strategies, innovative solutions, and expert guidance, ensuring long-term success and meaningful impact.
Vision: To be a trusted partner for businesses and governments worldwide, driving transformation and innovation in every project.
What industries do you serve?
I have worked across a wide range of industries, including but not limited to automotive, technology, logistics and supply chain, manufacturing, e-commerce, energy and sustainability, the public sector and government, startups and small businesses, as well as community and non-profit organizations. My adaptable expertise allows me to deliver solutions tailored to the specific needs and challenges of virtually any industry.
What's your core expertise areas?
- Strategic Program Leadership: Demonstrated ability to manage large-scale, high-stakes programs, including leading AWS’s first automotive software deployment from concept to production, achieving 94% on-time releases and saving $600K annually through process optimization.
- End-to-End Product Development: Expertise in delivering products from concept to mass production, including Jaguar’s first SUV (F-Pace), which earned the 2016 World Car of the Year Award.
- Agile Project Management: Extensive experience in using agile methodologies to drive efficiency and innovation in complex, cross-functional teams across the automotive, logistics, and technology sectors.
- Business Process Redesign & Improvement: Mastery in streamlining business processes to enhance efficiency and reduce costs, as demonstrated by reducing engineering-to-purchase lead times from 94 to 23 days and improving right-first-time metrics from 17% to 98%.
- Digital Transformation & Cloud Solutions: Skilled in delivering cutting-edge digital solutions, including co-developing AWS industry products and services with external executives and partners like BlackBerry/QNX.
- Manufacturing Systems and Processes: Deep understanding of manufacturing processes, supply chain integration, and continuous improvement actions, achieving an 81% warranty cost reduction on a specific Jaguar Land Rover vehicle model.
- Global Logistics and Operations: Proven ability to optimize logistics systems, as demonstrated by reducing Amazon delivery driver attrition by 37% through innovative engagement strategies.
- Cross-Cultural Leadership: Successfully managed and inspired diverse teams across regions, receiving top manager satisfaction scores (98%-99%) in both Amazon and Jaguar Land Rover roles.
- Innovation and Patented Technologies: Delivered industry-first technologies in advanced engine systems, securing a UK patent and achieving a 6% fuel economy improvement across programs.
- Stakeholder Management: Skilled in aligning cross-functional stakeholders, securing leadership buy-in, and effectively presenting program statuses at the executive level.
- Continuous Improvement: Expertise in value-stream mapping, lean methodologies, and Kaizen practices to streamline operations and drive measurable cost savings.
- Mastery in Technical and Strategic Documentation: Mastery in writing and delivering high-impact documents, including PRFAQs, roadmaps, strategy documents, operational plans, strategic vision and scaling frameworks, hiring plans, and technical architecture/designs. These narratives have guided successful decision-making and long-term strategic planning.
- Mastery in efficient, accurate and aligned communications: Expertise in providing clear, efficient updates through weekly business reviews, bi-program reviews, monthly business reviews, and quarterly business reviews, ensuring stakeholders remain aligned and informed for effective decision-making.
What sets you apart?
I bring a unique combination of technical expertise, cultural awareness, and strategic thinking to every project. My ability to work across diverse industries and navigate global challenges ensures solutions that are both innovative and practical.
Are you available for speaking and workshops?
I am available for keynote speeches, team workshops, and executive training sessions on a wide range of topics, including program management, digital transformation, business process improvement, and leadership development.
As a British-Iraqi with extensive professional experience across Europe, the Middle East, and North America, I also bring a unique perspective on Middle Eastern culture, business practices, and geopolitical dynamics. My expertise enables me to provide cultural intelligence and situational insights to businesses and governments looking to navigate opportunities and challenges in the region.
These sessions are designed not only to inspire and educate but also to provide actionable strategies that empower teams and leaders to achieve tangible results and long-term success.
How to work with me?
Every engagement begins with a discovery session to understand your goals, challenges, and opportunities. From there, I develop a tailored plan of action, collaborating closely with your team to ensure successful implementation and measurable results. Whether virtually or in person, I am committed to delivering value at every stage.
Contact Me
Hani Al Rifai Consulting and Advisory
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